Recommending Similar Products By Emails
Amazon.com is one of many online companies that use this email marketing strategy. Sometimes they send emails that contain a recommendation about a product. Their recommendations are based on the items their customers purchased. For instance, if you purchased books whose title: 101 Spy Gadgets for the Evil Genius, they will send similar ebooks like Electronics Projects For Dummies or Electronics Demystified that will be released. It is a win-win solution because the purchaser can pre-order the books at lower prices. There is also an option to not receive emails like this. In addition they do not send emails often to their customers so you should not be worried that your inbox will be fulled with such offers.
